Upper Deck and All Elite Wrestling have introduced a new charity trading-card initiative in support of AEW’s Rebel and the broader fight against ALS. The 2026 Heroic Inspirations Rebel card is now available through Upper Deck’s e-Pack store, with 100 percent of proceeds designated for I AM ALS and Team Gleason.

The release arrives after Rebel was recently diagnosed with ALS. Upper Deck’s Heroic Inspirations line is designed to spotlight inspirational figures and use collectible cards as a vehicle for charitable awareness and fundraising. For this edition, the trading-card company has partnered with AEW to center Rebel’s story while directing the money raised to organizations that support people and families affected by amyotrophic lateral sclerosis.

Fans have two purchase options. A standard base card is priced at $7.99, while a Limited Edition Autograph Card is available for $19.99. Each pack includes one card identified in its product description. The autograph version is capped at 1,000 copies, meaning the limited cards may no longer be available before the broader September sales window closes.

Every Purchase Is Dedicated to ALS Support

Upper Deck has emphasized that the Rebel card is a fundraising effort rather than a conventional premium collectible release. Every purchase is intended to benefit I AM ALS and Team Gleason, both of which work to serve and advocate for members of the ALS community.

For more background on this topic, read Mick Foley Hails Rebel and Britt Baker’s AEW Dynamite Exit as an Unforgettable Wrestling Moment.

ALS, also known as amyotrophic lateral sclerosis, is a progressive neurological disease. The announcement places the focus on creating direct support for those living with the condition, while also using the reach of AEW and the card-collecting community to increase visibility around Rebel’s journey.

In announcing the project, Upper Deck described its longstanding interest in collaborating with inspirational people and sharing their stories through the Heroic Inspirations program. The company said the AEW partnership and the new Rebel card are intended to help tell her story while raising funds for people impacted by ALS.

“Help share her incredible journey by purchasing her card,” Upper Deck stated in its announcement, noting that the proceeds will go directly to AEW Together partners I AM ALS and Team Gleason.

The card is being offered digitally through the e-Pack store. Base-set packs are scheduled to remain available for the rest of September, with the stated availability window running through September 27. The limited autograph packs, however, are only available while supplies remain. Collectors interested specifically in the signed edition will need to account for the 1,000-card production limit.

A Heroic Inspirations Release Built Around Rebel

Heroic Inspirations cards are distinct from a typical wrestling checklist built around championships, rookie cards, match moments, or chase inserts. The concept puts the featured individual and a charitable cause at the center of the release. In this case, Rebel’s card serves both as a collectible and as a means for fans to contribute to organizations working in the ALS space.

The 2026 card also continues the relationship between AEW and Upper Deck. Wrestling trading cards have long been a major part of fan culture, but initiatives such as this one add a different purpose to the format. Rather than tying the release to a new set launch or a competitive storyline, the campaign asks fans to rally around a member of the AEW community during an important personal challenge.

That distinction is significant for Rebel’s supporters. A purchase of either version is not merely an opportunity to add an AEW item to a digital collection; it is a contribution directed entirely toward the two designated charities. The limited signed card additionally gives collectors a more scarce option, but Upper Deck has made clear that both versions support the same charitable mission.

Upper Deck said its Heroic Inspirations program has been used for several years to recognize people whose experiences can inspire others. The Rebel release brings that concept to professional wrestling at a moment when fans have been invited to show support in a tangible way.

AEW Recognizes Rebel on Dynamite

AEW also honored Rebel on Wednesday with AEW Dynamite: Rebel Heart. The tribute underscored the personal nature of the Upper Deck campaign and demonstrated the promotion’s public support for Rebel.

The charity card and the Dynamite recognition form part of the same broader message: Rebel’s contributions to AEW are being acknowledged, and fans have an avenue to stand with her while supporting organizations assisting others affected by ALS. The initiative is not being presented as a one-night gesture. With the e-Pack sale continuing through the month, supporters have an extended period to participate, subject to the autograph card selling out.

AEW’s involvement also connects the release to its AEW Together charitable efforts. I AM ALS and Team Gleason are identified as AEW Together partners for this campaign, with Upper Deck directing the full proceeds from card sales to those groups.

How the Card Offering Works

Upper Deck has outlined the available formats and pricing in straightforward terms:

  • Base Card: $7.99.
  • Limited Edition Autograph Card: $19.99.
  • Autograph Print Run: Limited to 1,000 copies.
  • Beneficiaries: I AM ALS and Team Gleason.
  • Proceeds: 100 percent of funds raised from purchases.
  • Availability: Through the remainder of September, with a stated window through September 27; limited autograph packs remain on sale only until they sell out.

Upper Deck noted that each pack contains one card corresponding to the listed product. That makes the choice between the two options uncomplicated: supporters can select the lower-priced base card, seek the limited autograph edition, or purchase both while the signed version remains in stock.

The release is particularly notable because it does not split proceeds between administrative expenses, product costs, or a promotional partner within the terms of the announcement. The stated commitment is that all proceeds go to I AM ALS and Team Gleason. For fans weighing a purchase, that is the central point of the project.

A Community Effort Beyond the Collectible

Professional wrestling has often relied on the connection between performers and their audience, and the Rebel charity card channels that relationship toward a cause outside the ring. The campaign gives fans a way to recognize Rebel, engage with an AEW-related collectible, and contribute to groups devoted to ALS advocacy and support.

For Upper Deck, the release extends the company’s Heroic Inspirations mission into AEW’s audience. For AEW, it offers a charitable collaboration that directly supports two of its designated partners. Most importantly, the initiative is structured around Rebel and the people affected by the disease she has been diagnosed with.

With the campaign active for September and the 1,000-copy autograph allocation potentially selling through earlier, the available products offer supporters a limited-time opportunity to participate. Whether fans choose the base card or the autograph card, the stated outcome remains the same: the entire amount raised is being donated to I AM ALS and Team Gleason in support of Rebel and the ALS community.

ABOUT THE AUTHOR

Darryl Polo is a passionate wrestling fan covering WWE, AEW, TNA and beyond. He loves great rivalries, breakout stars and the moments that keep fans talking long after the bell. How we work.