Royce Keys says 946 has found out exactly how deeply WWE fans remain connected to Roman Reigns and The Bloodline.
Since beginning its rivalry with The Bloodline on WWE Raw, 946 has positioned itself as a disruptive force targeting one of the company’s most established factions. The group’s actions have generated consistently hostile responses in arenas, and Keys says the reaction has extended well beyond ordinary boos. Speaking about the feud, he revealed that he has received threatening messages from fans who support Reigns, while a recent Louisiana crowd took its frustration a step further.
“I said it recently, I’m going after the grand prize, which is Roman Reigns. You should see my DMs of threats I get, man. Like, it’s wild. People love him,” Keys said. “In Bossier City, Louisiana, they threw beer at us. You spend $19.95 on a beer and you want to throw it at me? Please do. That’s your money.”
The Bossier City incident occurred at the October 12 edition of Raw, a significant night in the developing conflict between the two groups. That show featured 946’s in-ring debut, as Keys and his allies faced The Bloodline in a six-man tag team match. The contest ended when Carmelo Hayes interfered and revealed himself as the newest member of 946.
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That development gave 946 an important boost in its campaign against The Bloodline, but it also intensified the response from fans invested in Reigns and his family’s legacy. For Keys, the hostility is evidence that the group has reached the audience in the intended way. 946 has not attempted to make its mission palatable or easy to accept. Its members see themselves as performers who have been held back, and they have chosen WWE’s most prominent target as the clearest way to force their way into the conversation.
946 Has Chosen WWE’s Biggest Possible Target
Keys made it clear that 946’s issue is rooted in the group’s belief that it has been denied the position it deserves. Rather than slowly working around the edges of WWE’s power structure, 946 has gone directly after the faction sitting at the top of it.
“My group 946, there’s a bunch of us who just feel like we’ve been held down, you know, so why not go after the top of the food chain, which is The Bloodline? The Bloodline probably is one of the greatest factions to do it all. I feel like, you know, it’s trouble,” Keys said.
That approach explains why the rivalry has drawn such a strong emotional response. The Bloodline is not simply another opponent for 946 to overcome. In Keys’ own framing, the faction represents the “top of the food chain,” a status strengthened by Roman Reigns’ position as WWE World Heavyweight Champion. Going after Reigns means going after the central prize that Keys believes will validate 946’s ambition.
It is also a strategy guaranteed to provoke a reaction. Reigns has built a fiercely loyal fanbase, and The Bloodline’s connection to the Anoa’i family gives the story an added personal dimension. Fans do not view attacks on The Bloodline in the same detached manner as a routine wrestling feud. In many arenas, the group’s supporters respond as if they are defending something much larger than a championship rivalry.
Keys has experienced that reaction at multiple levels. The hostile direct messages he described demonstrate how invested some fans are in Reigns’ reign. The beer-throwing incident in Bossier City illustrated the same intensity in person, although throwing objects toward performers is a serious escalation beyond the usual vocal disapproval expected at a WWE event.
Keys did not present the reaction as something that would alter 946’s plans. Instead, he answered it with a dismissive remark about the cost of the beer, treating the incident as another indication that the group has gotten under the audience’s skin. That outlook fits 946’s antagonistic identity: the more resentment it creates while pursuing The Bloodline, the more effectively it establishes itself as a threat to Reigns and his allies.
Hawaii Crowd Offered a Different Level of Hostility
While Bossier City provided a memorable example of 946’s heat with the WWE audience, Keys said the most raucous crowd he has encountered recently was in Hawaii. He connected that reaction to the Anoa’i family’s longstanding ties to the islands.
For a group confronting The Bloodline, Hawaii naturally carries added significance. The Anoa’i name has a deep association with professional wrestling, and Keys said even young fans were loudly against 946 during the appearance. He described children giving him and the rest of the group the middle finger and talking trash.
The image is striking, but it also captures the unusual challenge that comes with opposing The Bloodline. A hostile arena is often part of the job for a villainous act. Yet a crowd with a particularly strong cultural or family connection to the opposing side can raise the atmosphere to another level. Keys’ account suggests that 946 encountered exactly that in Hawaii.
Still, the reaction does not appear to have distracted him from the central objective. Reigns remains the man Keys identifies as the “grand prize,” and the WWE World Heavyweight Championship remains the ultimate symbol of what 946 is trying to take. The group’s attacks have not been random attempts to attract attention. Its members are building their case through direct confrontation with a faction Keys acknowledges as one of the greatest in WWE.
That acknowledgement is important. 946’s mission is not based on denying The Bloodline’s accomplishments. Keys recognizes the scale of its reputation. His argument is that a group which feels suppressed has every reason to challenge the dominant force rather than wait for an opportunity to arrive. In that sense, the feud is about both the championship and 946’s desire to overturn the hierarchy it believes has kept it down.
WarGames Will Bring the Feud to a Head
The rivalry is now headed toward its largest confrontation yet. 946 and The Bloodline are scheduled to meet in a WarGames match at Survivor Series later this month.
WarGames is an especially fitting setting for the conflict because the match centers on team identity, endurance and collective strategy. 946 has repeatedly emphasized that it is a group of people with a shared grievance, while The Bloodline’s power has long been tied to unity and loyalty. The match will put those competing ideas under pressure inside one of WWE’s most demanding multi-person environments.
For 946, victory would offer more than a single result over a rival faction. It would give Keys and his group a chance to prove that their decision to confront WWE’s most powerful family was justified. Carmelo Hayes’ reveal as 946’s newest member at the October 12 Raw adds another layer to that mission, giving the group a newly unveiled ally as it prepares for Survivor Series.
For The Bloodline, the match presents an opportunity to halt 946’s momentum and protect Reigns from a faction that has made him its stated priority. Keys has not hidden what he wants: he intends to pursue Reigns, remove him from his place atop WWE and claim the championship currently held by “The Tribal Chief.”
Until then, 946 can expect the boos to continue. The reaction in Louisiana and the heated reception in Hawaii have shown Keys that audiences are prepared to make their feelings known whenever his group targets The Bloodline. Rather than backing away from that hostility, Keys is leaning into it. From his perspective, the anger is the price of challenging Roman Reigns—and a sign that 946 has picked the right fight.
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Darryl Polo
Darryl Polo is a passionate wrestling fan covering WWE, AEW, TNA and beyond. He loves great rivalries, breakout stars and the moments that keep fans talking long after the bell. How we work.