Roman Reigns is lending his name to a charitable auction tied to the upcoming Street Fighter film, partnering with StockX on a collection that includes screen-used wardrobe pieces and an autographed sneaker from the WWE star.

The auction began on October 9 at 12 p.m. EST and is scheduled to close on October 12 at 8 p.m. EST. Proceeds will benefit the Joe DiMaggio Children’s Hospital Foundation, connecting the campaign to a cause focused on supporting children and their families through hospital care and related programs.

Among the items available are movie-worn pieces associated with Ken Masters, played in the film by Noah Centineo, and Ryu, played by Andrew Koji. The auction also includes an Air Jordan 12 Retro “Bloodline” sneaker signed by Reigns.

Street Fighter campaign brings WWE presence to the auction

The auction arrives days before Street Fighter is set to open in theaters on October 16. Reigns is part of the film’s cast as Akuma, while fellow WWE standout Cody Rhodes plays Guile.

For more background on this topic, read Xelina Says WWE Fans Did Not Always Follow the Intent Behind Her Character Changes.

For Reigns, the StockX collaboration places his involvement in the movie alongside an item that directly reflects his own public persona. The Air Jordan 12 Retro “Bloodline” name carries an obvious connection to Reigns’ defining WWE identity, where “The Bloodline” has been central to one of the company’s most prominent stories of the modern era. An autograph from Reigns adds a wrestling-specific collectible to a package otherwise centered on the movie’s character gear.

The inclusion of Ken and Ryu pieces also gives bidders memorabilia attached to two of the franchise’s most recognizable figures. Ken Masters and Ryu have long stood at the center of the Street Fighter universe, making their screen-used material a notable part of the promotional auction as the new adaptation approaches its theatrical release.

Centineo portrays Ken Masters in the project, while Koji takes on the role of Ryu. Reigns’ Akuma and Rhodes’ Guile expand the film’s connection to WWE, with both wrestlers stepping into major names from the property’s extensive roster of fighters.

Reigns continues a high-profile move into acting

Reigns’ role as Akuma represents a major film opportunity for the former WWE Universal Champion. Akuma is one of the most imposing and instantly identifiable characters in the Street Fighter franchise, a figure whose presentation has traditionally emphasized intensity, physicality and menace. Those qualities make the role a natural fit for a performer who has spent years portraying one of WWE’s most dominant main-event attractions.

In recent comments about the project, Reigns discussed training for the role, underscoring that the work required preparation beyond his established experience as an in-ring performer. The transition from wrestling to a character in a large-scale action production can demand a different kind of physical performance, particularly when a role is tied to a well-known fighting-game property with a devoted audience and recognizable character expectations.

The film also provides another chance for Reigns and Rhodes to appear within the same broader entertainment project after their landmark WWE rivalry. Their WWE programs have revolved around the championship picture at WrestleMania and the continuing fallout from The Bloodline saga. In Street Fighter, however, the two are attached to different roles within a separate fictional world: Reigns as Akuma and Rhodes as Guile.

That casting gives the movie an added point of interest for wrestling fans, especially as both men remain closely associated with WWE’s top tier. Reigns has been one of the defining stars of his generation, while Rhodes’ return to WWE and rise to the company’s leading championship position made him one of the central figures of the era. Their participation in the same movie creates a crossover moment between WWE’s audience and one of gaming’s most enduring combat franchises.

A charity-focused collection with distinct collectibles

The StockX auction is structured around several different types of memorabilia rather than a single Reigns-focused item. The movie-worn pieces provide bidders with artifacts connected to the production itself, while the signed Air Jordan sneaker offers an item linked directly to Reigns and his WWE legacy.

That distinction could make the collection appealing to multiple groups: collectors interested in film-used memorabilia, longtime Street Fighter followers, sneaker enthusiasts and wrestling fans who have followed Reigns throughout his run as “The Tribal Chief.” The charitable component gives the auction a purpose beyond the collectible market, with proceeds directed to the Joe DiMaggio Children’s Hospital Foundation.

Reigns’ involvement is particularly fitting given the “Bloodline” branding of the sneaker. In WWE, The Bloodline became much more than a faction name; it evolved into the foundation of Reigns’ career-defining championship run and a sprawling family-power storyline involving numerous major names. Even outside a wrestling ring, the term remains closely identified with Reigns’ presentation.

The auction does not change the film’s release plan or offer a new look at Reigns’ portrayal of Akuma, but it serves as a promotional event ahead of the October 16 opening. It also turns attention toward physical items connected to the cast and the movie’s iconic characters rather than relying solely on conventional promotional material.

Important dates for bidders and fans

Those interested in the auction have a limited window to place bids. The event opened on October 9 at noon Eastern and concludes on October 12 at 8 p.m. Eastern. The timing places the auction just four days before the film’s theatrical debut.

  • Auction start: October 9, 12 p.m. EST
  • Auction end: October 12, 8 p.m. EST
  • Beneficiary: Joe DiMaggio Children’s Hospital Foundation
  • Featured film memorabilia: Movie-worn pieces from Ken Masters and Ryu
  • Featured Reigns item: Autographed Air Jordan 12 Retro “Bloodline” sneaker
  • Street Fighter theatrical opening: October 16

With Reigns playing Akuma and Rhodes playing Guile, the film is positioned as a significant crossover project for WWE viewers. The auction gives that crossover a charitable dimension while offering memorabilia tied to Reigns, Centineo, Koji and the larger Street Fighter property.

For Reigns, it is another high-visibility moment beyond WWE television. The signed sneaker keeps his wrestling identity front and center, while the movie-worn pieces and charity partnership connect him to the next stage of his entertainment career. As the October 12 deadline approaches and Street Fighter prepares for its October 16 release, the auction provides fans a brief opportunity to pursue items associated with both worlds.

ABOUT THE AUTHOR

Darryl Polo is a passionate wrestling fan covering WWE, AEW, TNA and beyond. He loves great rivalries, breakout stars and the moments that keep fans talking long after the bell. How we work.