AAA wrestlers are reportedly poised to become a more visible part of WWE’s consumer-product plans in 2027.

A report from WrestleVotes Radio states that select AAA performers will be included in upcoming WWE merchandise initiatives. The reported plans cover multiple major product categories: Topps trading card sets, Funko Pop releases, and the next WWE 2K video game, which is expected in 2027.

The development would mark a notable expansion of AAA’s presence under the wider WWE banner. Television appearances are one way to introduce talent to an audience, but inclusion in trading cards, collectible figures and a flagship wrestling game can give performers a different kind of visibility. Those products place wrestlers in front of collectors, casual fans and gaming audiences who may not follow every weekly program.

At this stage, the report identifies the categories involved but does not name the AAA wrestlers selected for each release. It also does not provide product dates, card-set names, specific Funko Pop character choices, game roster details, packaging information or a timetable for announcements. As with all merchandise plans, the final lineups and release schedules remain subject to change until they are formally revealed.

For more background on this topic, read Historic WWE Intercontinental Championship Belt Used by Savage and Steamboat Heads to Auction.

AAA Talent Reportedly Headed to Several WWE Product Lines

The reported strategy is broad rather than limited to one collectible. Topps cards, Funko Pop figures and WWE 2K each serve distinct corners of the wrestling marketplace.

Trading cards have long been one of the most straightforward ways for wrestling promotions to spotlight active stars, legends, titleholders and emerging names. A card-set appearance can be as simple as a base card, but larger releases can also feature inserts, autograph cards, memorabilia concepts and themed subsets. No such details have been confirmed for the reported AAA representation, but the prospect of wrestlers being included in Topps releases would place them alongside WWE’s established collector ecosystem.

Funko Pop figures carry a different kind of recognition. The stylized figures have become a familiar part of wrestling merchandising, with selections often reflecting a performer’s look, entrance presentation, championship status or long-term popularity. The report does not identify which AAA stars may receive figures, nor does it indicate whether any releases would be exclusive items or part of a standard retail wave.

The possible WWE 2K inclusion may draw the most immediate attention from fans. Video game rosters are often a major point of discussion each year, particularly when new promotions, first-time playable wrestlers or crossover content are involved. The next WWE 2K release is expected in 2027, and the report says select AAA performers are planned for that game. There is no confirmation yet on whether those wrestlers would be available at launch, added later through downloadable content, or represented in another format.

Those unanswered questions will likely be central to fan discussion as further information emerges. Wrestlers can be included in a game in several ways, and the eventual presentation matters: playable status, entrances, attire, move sets, arenas, championships and modes all shape how substantial an appearance feels. For now, the reported takeaway is that AAA talent is expected to be part of the WWE 2K conversation next year.

Raw Will Feature AAA Representation on October 5

AAA’s connection to WWE programming will continue on the October 5 episode of WWE Raw. Rey Fenix is scheduled to defend the Cruiserweight Championship against Ethan Page.

The match gives AAA representation a prominent place on the Raw card, with a championship defense attached. Rey Fenix’s involvement also arrives as the reported merchandise plans point toward a broader effort to make selected AAA wrestlers familiar to WWE’s audience across more than one platform.

There is a clear difference between a single match and a long-term consumer-products rollout, but the two can complement one another. A televised title match gives fans an immediate opportunity to see a wrestler in action. Collectibles and games can then extend that exposure beyond the weekly broadcast, especially for viewers who engage with wrestling through cards, figures and digital rosters as much as through live television.

Ethan Page’s challenge adds an established WWE opponent to the October 5 championship bout. The report provides no additional details regarding the build to the match, whether other AAA performers will appear on the episode, or whether any merchandise-related announcements are planned around Raw. The confirmed element of the current lineup is Rey Fenix defending the Cruiserweight Championship against Page.

Why the Reported Plans Matter

Merchandise is not merely an accessory to wrestling programming. It is one of the ways promotions turn exposure into a lasting connection with fans. A viewer who first sees a wrestler on Raw may later encounter that same performer in a card pack, on a store shelf or in a video game roster. For talent coming from another promotion, that kind of multi-platform placement can speed up name recognition with an audience that may be less familiar with their work.

The reported AAA additions would also give WWE products a broader range of identities, styles and personalities. Wrestling fans do not all consume the sport in the same way. Some are focused on live television and premium events; others are dedicated collectors; others primarily engage through games. Having AAA wrestlers represented in all three spaces could make their presence feel more integrated than a one-off promotional appearance.

That does not mean every planned appearance will necessarily arrive at the same time. Trading cards, figures and video games follow separate development cycles, and the report does not suggest a single coordinated release date. The important point is the scope: AAA talent is reportedly being considered for several of WWE’s most recognizable merchandise platforms rather than just one.

For collectors, the Topps component may be the first area to watch for concrete confirmation. Card companies regularly reveal checklists, product configurations and preview images closer to release. For figure collectors, official prototypes or retailer listings typically provide the clearest early indication of which performers are coming. For gamers, roster announcements, trailers and edition details will determine how AAA representation takes shape in WWE 2K.

Details Still to Be Announced

There are still significant unknowns surrounding the reported plans. The number of AAA wrestlers involved has not been disclosed. No individual names have been attached to the Topps sets, Funko Pop lineups or the 2027 WWE 2K roster. It is also unknown whether the same group of performers will appear across all three categories or whether each product line will feature different selections.

There is likewise no word on whether AAA branding, championships, arenas or other promotion-specific elements will be part of any of the releases. A wrestler’s inclusion in a WWE product does not by itself establish the exact form that representation will take. Those details will need to wait for official announcements from the relevant product partners and WWE.

Still, the report provides a meaningful indication that AAA’s presence is expected to extend beyond television. The October 5 Raw title match between Rey Fenix and Ethan Page offers the next immediate point of focus, while cards, figures and the next WWE 2K game could provide further opportunities for select AAA wrestlers to reach WWE’s global fan base in 2027.

Until more details are revealed, fans will be watching for the names attached to the first merchandise announcements and for any indication of how extensively AAA will be represented across WWE’s expanding product slate.

ABOUT THE AUTHOR

Darryl Polo is a passionate wrestling fan covering WWE, AEW, TNA and beyond. He loves great rivalries, breakout stars and the moments that keep fans talking long after the bell. How we work.