Cody Rhodes has given wrestling fans and moviegoers an early look at one of the more unconventional theater collectibles planned for Street Fighter. The WWE star revealed that AMC Theaters will offer a Guile-themed popcorn bucket in conjunction with the film’s theatrical release, and the item is designed to do more than hold concessions.

The bucket is modeled around the famously distinctive hair associated with Guile, the longtime Street Fighter character Rhodes is portraying in the upcoming film. In an especially unusual twist for a movie-theater promotion, the collectible is wearable. Fans will be able to place the Guile hair bucket on their heads as well as use it for popcorn, combining a concession container with a piece of novelty costume merchandise.

Rhodes shared the reveal on social media Thursday. While the item’s availability at AMC Theaters has been confirmed, a price for the Guile popcorn bucket has not been announced. Details regarding how widely it will be stocked, whether quantities will be limited, and whether it will be available beginning on opening day have also not been specified.

A Familiar Character Gets an Unfamiliar Promotional Item

Guile has remained one of the most recognizable fighters in the Street Fighter franchise for decades, in no small part because of his unmistakable flattop hairstyle. The design has become a major visual shorthand for the character, making it a natural focal point for promotional merchandise. The AMC container leans fully into that imagery by turning Guile’s hair into a functional, wearable popcorn bucket.

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Novelty popcorn containers have become an increasingly visible part of major theatrical releases, particularly for films built around established franchises. The products often serve as both a concession item and a collectible for fans who want a physical memento from a theatrical showing. This particular design takes that trend in a more playful direction, as it is intended to be worn rather than simply displayed after the popcorn is gone.

There is, naturally, an element of absurdity to a bucket of popcorn that can also be placed on someone’s head. That is likely part of the appeal. The item is built around one of video gaming’s most exaggerated and instantly recognizable looks, and its wearable feature gives audiences a chance to participate in the character presentation without needing a complete costume.

For Rhodes, the reveal also continues the public buildup toward one of the largest non-wrestling projects of his career. He has become a central figure in WWE as one of the company’s top stars, but Street Fighter gives him an opportunity to introduce his work to a broad action-film and gaming audience. A theatrical collectible centered on his character places him prominently within the movie’s consumer-facing promotion.

Wrestling Representation in the Street Fighter Cast

Rhodes is not the only prominent name from professional wrestling attached to Street Fighter. Roman Reigns and Hirooki Goto are also part of the film’s cast, giving the project representation from several major corners of the wrestling world. Reigns is among WWE’s most established modern attractions, while Goto has built a lengthy career as a respected figure in New Japan Pro-Wrestling.

The casting adds an interesting layer to a property already known for its physically imposing fighters and heightened action. Professional wrestlers bring experience with character work, body language, live-performance pressure, and telling stories through movement. A film adaptation will require a different set of skills than a wrestling match, but the connection between combat-focused entertainment and a fighting-game franchise is an obvious one.

Jason Momoa, Noah Centineo, David Dastmalchian, and 50 Cent are also set to appear in the film. The broad lineup reflects the project’s effort to assemble recognizable names from film, television, music, gaming culture, and combat-sports-adjacent entertainment. With multiple wrestlers included alongside established screen performers, the cast has the potential to draw attention from audiences that might not otherwise be following a new adaptation of the Capcom property.

The involvement of Rhodes, Reigns, and Goto also creates a clear point of interest for wrestling fans as the release date approaches. Wrestling audiences are accustomed to seeing performers cross into movies and television, but it remains notable when several active or recently active stars are connected to the same major genre release. Their participation gives Street Fighter a meaningful wrestling presence rather than a single cameo-level association.

Street Fighter Heads to Theaters October 16

Street Fighter is scheduled to arrive in theaters on Friday, October 16. The date places the Guile popcorn bucket reveal roughly a month ahead of the film’s debut, allowing AMC and the movie’s promotional campaign time to build anticipation around the collectible.

The franchise has long been a major name in fighting games, with a roster of characters whose designs, moves, and rivalries are widely known far beyond competitive gaming circles. That history brings substantial expectations to any new screen adaptation. The casting of Rhodes as Guile will be watched closely by fans of both the wrestler and the game character, especially because Guile’s appearance is so integral to his identity.

Rhodes’ connection to the role is particularly easy to understand from a presentation standpoint. He is already accustomed to entering arenas in front of massive crowds, working within larger-than-life visual settings, and portraying a hero figure with a strong connection to fans. Those qualities do not automatically define a film performance, but they make his move into a character such as Guile an intriguing fit.

With the popcorn bucket now public, promotional attention may increasingly turn toward how the cast members will be presented in relation to their characters. For now, the Guile item provides a straightforward and memorable piece of marketing: fans can literally wear the character’s hair while watching the film.

Rhodes Set for SmackDown Appearance

Before the movie reaches theaters, Rhodes is scheduled to appear on the September 18 edition of SmackDown. His WWE appearances remain the immediate priority for a performer who continues to be one of the company’s biggest names, even as his profile expands through film work.

The timing highlights the balancing act involved in Rhodes’ current position. He is simultaneously a featured WWE talent and a key member of a high-profile ensemble cast for a theatrical release attached to one of gaming’s most enduring brands. WWE viewers will continue to see him on weekly programming, while the Street Fighter campaign offers a separate platform for his visibility.

No cost has been announced for the wearable Guile popcorn bucket, so fans interested in adding it to their collection will need to wait for further AMC details. Still, the reveal has already accomplished its most important purpose: it is difficult to forget. Whether audiences plan to fill it with popcorn, wear it as a joke, display it among other movie collectibles, or all three, the Guile bucket gives Rhodes’ Street Fighter role a distinctive early promotional hook ahead of October 16.

ABOUT THE AUTHOR

Darryl Polo is a passionate wrestling fan covering WWE, AEW, TNA and beyond. He loves great rivalries, breakout stars and the moments that keep fans talking long after the bell. How we work.